This section is responsible in providing support to other sections under MPIB in implementing MPIB activities by supplying information and also the latest industry data. This section also plays a role in conducting promotional and marketing development activities to ensure that the fresh and canned pineapple market share to be increased or maintained globally.
- Provide support to other sections in preparing preliminary research and planning before implementing a particular activity.
- Act as a coordinator for preparation activities in MPIB development projects paperwork to be sent to the central agency.
- Prepare development programmes implementation reports and conduct evaluation towards it.
- Prepare statistics and information regarding the latest pineapple industry data and for management usage.
- Responsible for the developments in canned and fresh pineapples promotional activities.
- Responsible for the registration and issuance of export certificates to pineapple exporting agents for exporting pineapple products to other countries.