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Marketing and Promotion

This section is responsible in providing support to other sections under MPIB in implementing MPIB activities by supplying information and also the latest industry data. This section also plays a role in conducting promotional and marketing development activities to ensure that the fresh and canned pineapple market share to be increased or maintained globally.

  1. Provide support to other sections in preparing preliminary research and planning before implementing a particular activity.
  2. Act as a coordinator for preparation activities in MPIB development projects paperwork to be sent to the central agency.
  3. Prepare development programmes implementation reports and conduct evaluation towards it.
  4. Prepare statistics and information regarding the latest pineapple industry data and for management usage.
  5. Responsible for the developments in canned and fresh pineapples promotional activities.
  6. Responsible for the registration and issuance of export certificates to pineapple exporting agents for exporting pineapple products to other countries.
Production Cost Estimation

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Malaysian Pineapple Industry Board
Wisma Nanas, No. 5, Jalan Padi Mahsuri
Bandar Baru UDA,
81200 Johor Bahru,
Johor, Malaysia

Hotline : 07-236 1211 / 07-236 1012
Fax No : 07-236 5694 / 07-236 5451
umum@mpib.gov.my

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Last update: 15 September 2021 at 08:39:14

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© 2021 Malaysian Pineapple Industry Board
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