The Malaysian Pineapple Industry Board (MPIB) plays an important role in regulating and advancing the national pineapple industry for it to continue to be relevant in contributing significantly to the economy of the country by focusing on: –
- Increasing the contribution of the pineapple industry to the country’s economy;
- Making the country’s pineapple industry a competitive and sustainable industry globally; and
- Increasing the national pineapple export market share.