To raise the export value of pineapple products from RM 100 million to RM 700 million by 2010
To establish Malaysia as among the world’s 5 major pineapple producers.
To establish pineapple as Malaysia’s main choice of product in order to reduce as much as 75% of pineapple import bills and the country’s pineapple product by raising the pineapple usage index to as much as 5kg/person/year.
To develop new pineapple cultivation areas by giving emphasis specifically to Sabah dan Sarawak
To increase upstream and downstream activities valid in the pineapple supply system.
To conduct R&D (upstream activities) in order to improve the pineapple industry.
To determine quality pineapple-based product and food safety in order to strengthen the competitiveness of Malaysia’s pineapple production.
Malaysian Pineapple Industry Board Wisma Nanas, No. 5, Jalan Padi Mahsuri Bandar Baru UDA, 81200 Johor Bahru, Johor, Malaysia
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