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Message From Chief Director

Assalamua’laikum warahmatullahiwabarokatuh

Alhamdulillah, praise be to Allah S.W.T. for giving me the opportunity to express a few words as greetings in this official website of the Malaysian Pineapple Industry Board, since being appointed to the post of Chief Director effective as of 3 September 2019.

MPIB was established on 15 December 1957, which was then known as Lembaga Perusahaan Nanas Tanah Melayu (LPNTM) or the Malaya Pineapple Industry Board, and has now been in establishment for 62 years. Throughout its founding, this agricultural-based agency has helped to grow the pineapple industry throughout the country.

Going even further, MPIB will continue to expand its pineapple cultivation area nationwide with a focus on premium varieties of MD2 to meet domestic and overseas demand. MD2 varieties have been identified as the variety that is capable of increasing income of smallholders and entrepreneurs involved, following its high prices in the market without leaving out other varieties which are still in demand.

The use of modern technology and ICT in pineapple cultivation will continue to be the main agenda in producing high productivity per hectare of cultivated pineapple area. The Good Agricultural Practices (myGAP) will be widely adopted to enable entrepreneurs to market pineapples that are safe to eat, of premium quality and meet international standards.

MPIB will also focus on the food-based processing sector. This sector will provide more opportunities for more downstream product entrepreneurs, thus leading to greater value in the pineapple industry which contributes to the increase in income of pineapple entrepreneurs in the country.

To this day, many successful pineapple entrepreneurs have been developed through the assistance program provided by MPIB. However, the passion, commitment, and hard work shown by entrepreneurs are key factors in their success in the pineapple industry. In addition, MPIB also helps and encourages entrepreneurs to enhance their enterprises through the generation of creative and innovative ideas to produce a finer quality product output impact.

I truly believe that with the responsibility, trust and dedication of all MPIB work citizens, the country's pineapple industry will continue to flourish and achieve all its outlined visions and missions.

Thank you.

RUHAIDA BINTI MASHHOR
Chief Director
Malaysian Pineapple Industry Board

Malaysian Pineapple Industry Board
Wisma Nanas, No. 5, Jalan Padi Mahsuri
Bandar Baru UDA,
81200 Johor Bahru,
Johor, Malaysia

Hotline : 07-236 1211 / 07-236 1012
Fax No : 07-236 5694 / 07-236 5451
umum@mpib.gov.my

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Last Update : 27/04/2021 at 13:43

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